Don’t get me wrong – I really like Panerai – the daily watch for me is the Pam 25C, and has been for the last 2 years. So I’m the first to understand the “qualities” of Panerai.
There is something about the DNA of Panerai that is difficult to explain. I for one gives Nothing for “people in the news” wearing different brands. It is fun to check out (as any WIS will do) but I will never use my hard earned money on a watch because a “famous” person was seen with this or that watch.
I don’t see the quality of Panerai come anywhere near Rolex in terms of movement, case and craftsmanship. And there is something very professional about the way that Rolex makes there watches, they make a Sea-dweller and now a Deep Sea, they make Milgauss, the New Yacht Master II, and the classic Submariner.
I would rate the two watches like this:
“Craftsmanship” on Panerai and Rolex to (from 1 to 10).
Panerai : 4
Rolex : 9
“Special quality” of the watch(from 1 to 10).
Panerai : 9
Rolex : 7
“Resell value! of the watch (from 1 to 10).
Panerai : 7
Rolex : 8
“Toughness” of the watch(from 1 to 10).
Panerai : 5
Rolex : 9
That’s all – but people can come up with many more areas to compare.